Midsize Sedan Sales: Toyota Camry Leads in a Declining Segment

Sales numbers are out for March 2018 and the midsize sedan segment continues its slow decline as crossovers grow in popularity. The Toyota Camry leads the midsize sedan class with 35,264 units sold and has a healthy lead in year-to-date volume at 90,767 units sold through the first quarter of the year. The Honda Accord and Nissan Altima finished the month in a distant second and third place, with 24,171 units and 23,518 units sold, respectively.

As we previously reported, Honda has had a difficult time finding buyers for the new 2018 Accord. At the beginning of last month, Honda had a 104-day supply of Accord sedans, above the 70-day industry average. Rather than offer incentives to move Accords off dealer lots, Honda will idle production for 11 days over the next few days to match supply with demand. Meanwhile, the Nissan Altima continues to chug along in third place, but with an all-new 2019 Nissan Altima on the horizon, we may see some changes in the top three soon.

Midsize sedans from domestic automakers were right behind the Japanese big three with the Ford Fusion selling 16,103 units. The Chevrolet Malibu was the only midsize sedan to see an increase in sales, moving 14,707 units, a small uptick from the same month last year when 14,222 units were sold. Korean automakers followed right behind with the Hyundai Sonata moving 11,098 units and the Kia Optima selling 8,010 examples.

Volkswagen, Mazda, and Subaru continue to have a small share of the midsize sedan pie with their offerings selling at smaller volumes. The Volkswagen Passat sold a total of 4,292 units while the Subaru Legacy ended March with 3,889 units sold. Bringing up the rear is the Mazda6 with 3,734 units sold for March 2018.

Source: The automakers

Model March 2018 sales March 2017 sales Year-to-Date
Toyota Camry 35,264 35,648 90,767
Honda Accord 24,171 26,824 61,601
Nissan Altima 23,518 28,511 63,406
Ford Fusion 16,103 18,759 43,176
Chevrolet Malibu 14,707 14,222 34,150
Hyundai Sonata 11,098 15,357 23,825
Kia Optima 8,010 10,204 19,610
Volkswagen Passat 4,292 6,266 9,762
Mazda6 3,734 3,794 7,532
Subaru Legacy 3,889 4,897 10,496
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